Celebrating Kenyan Originals:

The Real Cider Heroes Campaign

In the bustling landscape of the cider industry, there exists a group of unsung heroes whose dedication and craftsmanship are often overlooked. These individuals, ranging from orchard workers to cider makers, form the backbone of an industry driven by passion and authenticity. Recognizing the need to shed light on their invaluable contributions, Elka Creative spearheaded the groundbreaking Cider Heroes Campaign, a movement aimed at honoring the real heroes behind every bottle of cider.

Opportunity Unveiled:
The inception of the Cider Heroes Campaign stemmed from a profound realization—a gap in consumer awareness and appreciation for the human element inherent in cider production. It presented an opportune moment to share the stories of these unsung heroes and forge a deeper connection between consumers and the cider-making process.

Mode of Operation:

To effectively convey the essence of the campaign, a multifaceted approach was adopted. Through captivating storytelling and multimedia content creation, the personal journeys and expertise of cider heroes were brought to life. Leveraging various platforms such as social media, websites, and traditional media outlets, the campaign reached a diverse audience, fostering meaningful connections along the way.

Notable Successes:

The impact of the Cider Heroes Campaign reverberated across multiple fronts, yielding significant successes:
1. Increased Awareness: The campaign successfully raised awareness of the pivotal role played by cider industry workers, garnering widespread recognition for their contributions.
2. Enhanced Brand Perception: Participating cider producers witnessed an uplift in brand perception, as consumers expressed a newfound appreciation for the craftsmanship and authenticity of their products.
3. Community Engagement: The campaign ignited a sense of community among cider enthusiasts, who actively participated in discussions, events, and social media conversations surrounding the campaign.
4. Long-Term Impact: Beyond its immediate objectives, the campaign laid the groundwork for sustained advocacy and support for the cider industry, ensuring that the dedication and passion of cider heroes continue to enrich the industry for years to come.